"Even a fool with a tool is still a fool."
One of the world's leading authorities on customer satisfaction, experience, and engagement, founder of the Strativity Group, and author of several books including his newest release Dare to Author!, Lior Arussy is joining the show today and we are in store for a true master class, so make sure you're paying attention! Lior and Jay dive into an employer's inability to make an employee genuinely smile or care or lead and the only way to truly accomplish that is through outstanding company culture, the importance of passion alignment within a company, and how the evolution of tools and technology within a company change how things are done and should improve productivity when introduced properly. We are truly fortunate to have a person of Lior's experience and prestige on the show and can't stress the value enough of this episode of The Culture Matters Podcast.