If you've been listening to the show over the last couple of weeks and months, then you undoubtedly have heard about The CEO Manual written by our own Jay Doran as a working tool to help founders transition into CEO's. In this episode, Jay is diving a little deeper into the the inner workings of his manual by going over the section entitled "Reasons". Knowing the why behind your decisions as a leader is invaluable and a big part of what we're talking about today. We hope this episode sheds a little more light on the manual and inspires you to find out as many of your why's as you can.