"Bosses are there to punish you and catch you in the act of doing something wrong. Mentors are there to encourage you and to catch you in the act of doing something good and you go to a mentor when you are struggling and you need help."
Mentor, advisor, co-author of The Definitive Guide to TikTok Ads, and the CEO of BlitzMetrics Dennis Yu is making his first appearance on the program today and he is about to put on a technological clinic, so we hope you're ready! Dennis and Jay are diving into the difference in importance in being verified on social media versus a search engine, the role of AI and some of what we have to look forward to in the field, and why mentoring the next generation is always a good thing to do. Dennis is a true legend in the industry and we know you're going to learn more than a little on this episode of The Culture Matters Podcast.