Season 32, Episode 380: Guest: Andrew Berman: Podcaster to Podcaster

"The aim of marketing is to know and understand the customer so well, the product or service fits him and sells itself." - Peter Drucker



Andrew Berman is an advisor, mentor, and the Head of Engagement and Outreach at American Business Media and is back on the show and today we are talking content.  Jay and Andrew discuss the impact Jay's book Thirty Days of Thought had on Andrew and his speaking skills, the thought process that goes into choosing what topics to discuss on a podcast, and why some people avoid having repeat guests on their show and why some embrace it.  We've got a lot of content talk going on in this episode, so we hope you enjoy this conversation with Andrew Berman.