“Culture is the backbone of business” | The Culture Hack | EP14 – Serkan Deveci

Serkan Deveci is an experienced HR leader at Google and a fantastic keynote speaker.

In this episode of The Culture Hack, Matt and Serkan discuss:

✅ The most common barriers to culture change

✅ The neuroscience behind the status quo bias

✅ The ‘here we go again’ syndrome (and how to overcome it)

✅ Authenticity comes from choice, not obligation