Audience First - TriAD CTV®

“As a credit union, you can compete on an incredibly, if not the most influential video medium that’s out there, in television.” - James Karanasios

Thank you for tuning in to The CUInsight Network, with your host, Robbie Young, Vice President of Strategic Growth at CUInsight. In The CUInsight Network, we take a deeper dive with the thought leaders who support the credit union community. We discuss issues and challenges facing credit unions and identify best practices to learn and grow together.

My guest on today’s show is James Karanasios, National Account Manager at TriAD CTV®. James shares his unique journey into the credit union industry, starting out with a passion for music and eventually finding his way into the world of data, identity resolution, and connected TV advertising. Hear how Triad CTV®'s mission is to be "audience first" - helping credit unions leverage the power of connected TV and streaming advertising to reach and engage their target communities.

In our conversation, we discuss the educational aspect of Triad's work—helping credit union marketers understand how streaming TV is changing and how to maximize its impact. James highlights the importance of keeping the creative personal and authentic to truly connect with the intended audience.

James also looks ahead and shares Triad CTV®'s focus on continuing to provide credit unions with a roadmap for implementing successful CTV programs, as well as creating more opportunities for credit unions to share best practices with one another. The goal is to empower credit unions of all sizes to take advantage of this powerful medium and effectively tell their community-focused stories.

As we wrap up, James talks about his love of buying guitars and pedals, his desire to travel to Rome, and lists some albums everyone should listen to. Enjoy my conversation with James Karanasios!

Find the full show notes on cuinsight.com.

Connect with James:
James Karanasios, National Account Manager at TriAD CTV®
triadctv.com
James: LinkedIn
TriAD CTV®: LinkedIn

Want to hear more from James and TriAD? Click here.

Article mentioned: “Trust, TV, and Gen Z: The new rules of credit union marketing”