Ep. 39 PUMA & Roc Nation Celebrate Hip-Hop's 50th Anniversary With NFC Sneakers

Author: Joe Chui & Brian McNutt
Published: Tue 29 Aug 2023
Episode Link: https://redcircle.com/shows/c11eb79b-e68b-419a-ae44-6060f1663b3b/episodes/f4203507-768d-4b23-bf3f-dd402e14bcde

In this episode of Real Talk NFT, we talk to Calvin Chan, CEO and Founder of Legitimate, a premiere phygital ecosystem for the next generation of consumer retail applications. We discuss the recent launch of NFC-chip sneakers by PUMA, Roc Nation, and Legitimate. We explore how this new technology is connecting hip-hop culture and technology, and what it means for the future of sneaker collecting. We learn about the benefits of this technology, as well as some of the challenges that still need to be addressed. Finally, we take a look at the future of NFC sneakers and how they could change the way we interact with our sneakers and the world around us. This episode is a must-listen for anyone interested in hip-hop culture, sneakers, or the future of technology.

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Guest Links:

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**THIS IS NOT FINANCIAL OR LEGAL ADVICE**