- Ecommerce Platform + Marketing Automation
- Everything You Need To Grow Your Business. Email, SMS, Mobile, Journeys and Ecommerce - We give you all the tools to scale and simplify the way you connect, market and sell to your customers!
- Unified platform, not "all-in-one"
- Volume email player
- Landing pages, surveys, etc.
- Bought a Shopify Plus competitor
- Bringing in additional e-commerce functionality (Nedo out of Australia)
- Email is still king
- Email deliverability is vital
- Data is king in email deliverability
- You need to look at email deliverability by ESP
- Pro and Enterprise Maropost customers have their own dedicated email deliverability expert
- Shared IPs hurt your email deliverability
- Google made changes that hurt email deliverability for a lot of customers
- It's not just about the send, the open, or the click
- When you transition to Maropost they warm your IP address for 30 days or so
- Maropost assists with your sends as well
- How to warm up your IP address
- Maropost looks at your domain reputation
- Maropost gives you a realistic report on how you look on the interwebs
- Reporting on email opens is changing
- Maropost looks at "Unique Opens"
- Maropost is not a CRM
- Most Maropost users are B2C
- ROI on email marketing is north of 40:1 still
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