Dr Lucy Burns - Building an online business to empower Doctors and Patients

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Transforming Weight Management: Dr Lucy Burns on Building an Online Business to Empower Doctors and Patient weight loss.

In this episode of the #CriticalFewActions™ podcast, host John Downes speaks with Dr. Lucy Burns, a General Practitioner and specialist in lifestyle medicine. Dr. Burns discusses her transition from traditional one-on-one weight management clinics to founding an online weight loss training organisation with Dr. Mary Barson. They delve into the challenges and successes of moving to a one-to-many model, leveraging their medical and psychological expertise, and the complexities of marketing and scaling their business. Dr. Burns shares insights on their unique approach to weight management, emphasising mindset and behavioural change over conventional diet-centric methods, and offers strategic advice for business leaders.

Click here for Lucy's Checklist and the Insights and References pdf

00:00 Introduction to #CriticalFewActions™ Podcast

00:26 Meet Dr. Lucy Burns: From Practitioner to Online Weight Loss Trainer

01:09 Challenges and Innovations in Weight Management

03:35 Business Model and Service Offerings

05:33 Marketing Strategies and Overcoming Barriers

08:22 Understanding Customer Psychology and Behavior

12:24 Industry Challenges and Competitor Landscape

24:28 Leadership and Personal Growth

25:13 Navigating Professional Boundaries and Regulations

26:39 Overcoming Business Roadblocks

27:44 Scaling and Managing Growth

28:26 The #CriticalFewActions™ and Final Thoughts

#Podcast #WeightManagement #OnlineBusiness #LifestyleMedicine #businessgrowth #MindsetMatters