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Having a Brand Strategy and Identity

Author
Kirsten Hammond
Published
Mon 18 Sep 2023
Episode Link
https://the-creative-teacher-podcast.captivate.fm/episode/having-a-brand-strategy-and-identity

What does it take to build a holistic brand - keeping a clear strategy with also keeping the visuals in mind?

I break it down for you in this podcast episode for teacher sellers!

Episode Highlights

  • Brand strategy vs brand identity
  • how branding is like an iceberg
  • 4 steps to determining a brand strategy
  • How to craft your brand identity
  • Having templates to keep consistency
  • Adapting and modifying your brand strategy and identity

Resources and Links

Podcast Episode: Using Color in Your TPT Branding

Podcast Episode: How to Create a Brand Board for Your Business

Canva Brand Board Template

Let's connect!


Mentioned in this episode:

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