The Creative Process

The Creative Process is a behind-the-scenes look at how real estate content actually gets made — and what actually works. Hosted by Bob Tompkins and TJ Darpino, this podcast pulls back the curtain on the strategy, struggle, and stories behind high-performing real estate marketing.

Whether you're a Realtor looking to grow your personal brand, a videographer wanting to understand niche content creation, or just someone who geeks out on creative strategy — you're in the right place. From analyzing viral videos and breaking down campaigns to spotlighting agents and creators who are crushing it, The Creative Process delivers tactical insights with an unfiltered, real-world edge.

Episodes include content breakdowns, trends worth chasing (or avoiding), interviews with top real estate marketers, and honest convos about the wins and flops behind the camera.

If you're in the business of standing out, The Creative Process is your new favorite brainstorm session.