Episode 29 - Focusing On Audience Personas with Matt Koyak of Regional One Health

Highlight Quotes

MATT: Discover the power of stories and use them to connect to an audience.
"It was less and less about the specific design piece and more about how we tell stories and use the mediums that best connect with our audience. That is where I focus my efforts on. Helping the organizations as a kind of an 'intrapreneur' helping them connect with their audience and in doing so utilizing all of the things available to them from a marketing and advertising perspective."

MATT: Focusing on audience personas to communicate the strengths of Regional One Health.
"We wanted to make sure we weren't showing the stereotypical patient with a doctor smiling with a clipboard or around an exam table but rather people out in the city, living after surviving what should have been the end of their life or the most traumatic thing in their life and now they're getting on."

Get in touch with Matt:

LinkedIn | Website

Connect with Kevin and find out more about his work:

Kevin Groome | Pica9 | Pica9.com

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