Episode 27 - Coaching The Marketing Inexperienced Franchisee with Heather Reid of Franchise Marketing Gurus

Highlight Quotes

HEATHER: Rallying the lower performers and giving them opportunities
"They're not going to be able to do it themselves but if we put an offer out to them, make it compelling, and make it easy for them to opt into, then that does raise their business for them. It does help them serve more people and become more successful."

HEATHER: Make sure that the message gets across to everybody
"When you communicate with a large system and a lot of times to streamline that communication you have to send newsletters, and those can get long. It's not just marketing, it's all the other departments in the organization as well and you'll find that they're not reading it. You've got to have multiple communication points and strategies so that they do get those critical messages."

Get in touch with Heather:
LinkedIn | Website

Connect with Kevin and find out more about his work:
Kevin Groome | Pica9 | Pica9.com

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