Episode 25 - Creating a Center of Excellence for 14 Brands with Casey Hurbis of Rocket Central
- Author
- The Creative Operations Podcast 2.0, Kevin Groome
- Published
- Mon 27 Feb 2023
- Episode Link
- https://the-creative-operations-podcast.simplecast.com/episodes/episode-25-creating-a-center-of-excellence-for-14-brands-with-casey-hurbis-of-rocket-central-Twx9a8Gy
Highlight Quotes
CASEY: Diversity, equity, and inclusion in the workplace
"DEI, that is not an and/or a plus, it is always on. It is at the forefront of everything we do whether it's Super Bowl, or down to sales materials for our partners and B2B clients, and it's a lens through which we look at all times."
CASEY: Creative ideation brought by the younger workforce
"I was a hand-raiser when it came to digital and social. I was like, "how can I embrace those?" What's really interesting is that when you watch the younger talent enter the workforce, you always have to step back and remind yourself that he, she, or they have known nothing different."
Get in touch with Casey:
Connect with Kevin and find out more about his work:
Kevin Groome | Pica9 | Pica9.com
Manage and scale your distributed brand with Pica9, the brand-to-local marketing platform that helps by providing consistent branding and localized experiences across every location.
