Episode 24 - Unlocking the Power of User Management on CampaignDrive with Kevin Groome

Highlight Quotes

KEVIN: Auto approval of user accounts significantly impacts adoption

"When there's a significant lag between the request of an account and the provisioning of the account, even a week is a long, long time from the user's point of view, we can see those first user adoption statistics go down significantly."

KEVIN: Give users the ability to define the level of permission they need

"If you can get users to define the user experience they themselves need, you have a much lower level of work for yourself in user management and you usually have a much higher degree of user satisfaction, which just leads long-term to greater ROI."

Connect with Kevin and find out more about his work:

Kevin Groome | Pica9 | Pica9.com

Manage and scale your distributed brand with Pica9, the brand-to-local marketing platform that helps by providing consistent branding and localized experiences across every location. 

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