Episode 20 - Breaking Down the True Cost of One-Off Design Requests
- Author
- Kevin Groome, Pica9, The Creative Operations Podcast 2.0
- Published
- Tue 27 Dec 2022
- Episode Link
- https://the-creative-operations-podcast.simplecast.com/episodes/episode-20-breaking-down-the-true-cost-of-one-off-design-requests-Du_9j15G
Highlight Quotes
KEVIN: Disruption, turnaround time, brand consistency, staff churn, and local market loyalty are below the waterline costs of one-off requests
"Below the waterline, there are all kinds of costs that are imposed on the organization by one-off design requests that aren't so easy to measure as minutes that can be translated into dollars."
KEVIN: A simple creative services intake form
"As an in-house agency, it would be extremely useful to develop a simple form crafted in the language that a local marketer can understand and that's designed specifically for those simple one-off requests."
Connect with Kevin and find out more about his work:
Kevin Groome | Pica9 | Pica9.com
Empower your brand with CampaignDrive by Pica9, the Brand-to-Local Marketing Platform that helps world-class distributed brands empower their franchisee and dealer networks.
