1. EachPod

Episode 11 - DAM 101: The Top 3 Questions to Consider When Choosing a DAM

Author
Creative Operations 2.0, Kevin Groome
Published
Tue 16 Aug 2022
Episode Link
https://the-creative-operations-podcast.simplecast.com/episodes/episode-11-dam-101-the-top-3-questions-to-consider-when-choosing-a-dam-Hk_GdWkw

Show Highlights:

  • How Big Is My Library?
  • Problems solved by DAM
  • What Jobs Do My Users Need To Get Done?
  • Asset delivery
  • Always check user experience
  • Sharing Options
  • Find a DAM champion

Quotes:

The problems that a DAM solves:

“Duplication of assets, more and more time spent hunting and pecking for assets. Those are the kinds of problems that usually lead a creative operations team to look for a DAM.”

The different case uses of DAM:

“Depending on the complexity of your needs, as you evaluate it, you'll be able to ask your DAM vendors to show you those different use cases. So think inside and outside and think simple and complex.”

Connect with Kevin and find out more about his work:

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