Mike Adams is an engineer turned salesperson turned storyteller who's revolutionizing the art of the sale with his book 'Seven Stories Every Salesperson Must Tell'. Mike's philosophy for using specifically designed stories to get you from first contact to signed contract is an absolute must read and he chatted with us about his best sales storytelling practices contrasted with TV and film storytelling plus a little film theory based on how stories can affect us neurologically. www.animusstudios.com