How To Message Your Big Idea

Tamsen Webster is the kind of marketing strategist you call when you have a big idea that needs a megaphone. Part storyteller, part strategist, part 'idea whisperer', Tamsen has helped build messaging approaches for some of the biggest tech, pharma and life sciences brands in the world to drive action with their ideas. How does she do it? Let her tell you in this podcast as well as her new book, 'Find Your Red Thread: Make Your Big Ideas Irresistible'. What's a red thread? She explains that too!