How Much Is Production Value Really Worth?
- Author
- Animus Studios
- Published
- Wed 11 Mar 2020
- Episode Link
- https://traffic.libsyn.com/secure/thevideojungle/Wistia_-_Full_Episode_-_Master.mp3
Wistia’s Head of Production, Chris Lavigne, dissects the true worth of production value by breaking down their One, Ten, One Hundred video marketing campaign. Challenging LA-based video agency, Sandwich, to produce videos at three different budgets, the campaign also generated a Webby-award winning documentary of the same name. What’s the value of taking big creative swings? Why did Chris’s heart sink after seeing the first cut of his $100,000 video? Push play and hear him tell all. www.animusstudios.com
