In this episode, Meghan Rodenhouse, powered by Craft Express, dives into how to find your niche in the sublimation and craft industry to stand out and attract loyal customers. Learn how to identify profitable niche markets, test product ideas, and develop a branding and marketing strategy that sets your business apart. Whether you're crafting personalized gifts, bridal décor, or sports merchandise, this episode will help you refine your focus and grow a successful handmade business.

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