Twitch in 2025: Live Streaming Tips & Creator Economy Insights with Mary Kish, Head of Community at Twitch

In this episode of The Creative Edition Podcast, I sit down with Mary Kish, Head of Community at Twitch, to explore how content creators, influencers, and livestreamers can thrive on Twitch in 2025 and beyond. Whether you’re a seasoned Twitch streamer, an influencer expanding into livestreaming, or a creator building a digital community, this conversation is packed with actionable tips.

We discuss:

• How Twitch fosters deep community engagement vs. traditional social platforms.
• Essential advice for new streamers: managing live chats, moderators, and the learning curve.
• The importance of collaborating with other Twitch creators.
• Common beginner mistakes and how to avoid them.
• Twitch's evolving creator categories—from gaming to crafting, music, wellness, and "Just Chatting" (Yappers).
• Where Twitch fits into the future of the creator economy and influencer marketing.

Mary also shares insider tips on Twitch culture, key platform terms (mods, emotes, raids), and how non-gaming creators are finding massive success by leaning into authenticity and niche content.

If you’ve ever wondered how to grow on Twitch, start live streaming in 2025, or build a loyal audience beyond likes and follows, this is the episode for you.

🎧 This episode is perfect for: Twitch Streamers, Content Creators, Influencers, Livestreamers, and anyone exploring the creator economy.

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