REPLAY: What Public Relations Agencies LOOK for in Creators + Interview with the VP of Influencer Marketing at Edelman

This episode first aired on Oct 5th 2021.

We're resharing one of our most highly requested episodes: What PR agencies look for in influencers and creators! If you're a creator trying to build relationships with PR agencies and brands, this podcast episode is for you.

Amanda, the Vice President of Influencer Marketing at Edelman joins us for an hour long interview to shed light on what PR firms and brands look for in their influencer partners.. If you haven’t heard of Edelman before, Edelman is a global communications/Public Relations firm.

Here are a few questions we ask Amanda during this interview:

Getting noticed and being casted for campaigns:
·      How do you find creators you’re interested in working with? How do creators get on your PR team’s radar?
·      What do you look for when working with influencers?
·      Do brands look for aesthetically pleasing feeds?

Pitching:

·      How do you find the contact information for PR agencies?
·      What makes a good email pitch?
·      Do you recommend that influencers attach media kits for their first pitch?

Brands’ Perspective:

·      What makes a successful influencer campaign?
·      What key metrics do brands look at? (# of likes, comments, shares, etc.)
·      Your perspective on paid usage or whitelisting – do brands prefer this in partnerships?

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