REPLAY: What is Whitelisting?

What's one way to adjust your rates for 2022? Adjust your rates for whitelisting!

Definition: Whitelisting means an influencer grants a brand partner advertising permission to your Facebook Page or Instagram account.

Brands can create and pay for Facebook and Instagram ads that run from the Instagram’s handle.

3 Best Practices for Whitelisting:

 Both brands and influencers need to communicate and discuss: 

·      How long is whitelisting for? 

·      Does it go beyond the term of the campaign? 

·      Has the brand or PR team provided step by step directions to grand whitelisting on Facebook business manager? 

  Put it in the contract 

The length of term of whitelisting should be laid out in the contract. If the brand agrees to pay you more for whitelisting, make sure your adjusted rate is in the contract.

Make sure you trust the brand, PR agency, Influencer Agency, etc.

FYI – you don’t need to provide your username or password to any agency or entity requesting whitelisting access. You allow whitelisting access through Facebook Business Manager. You brand partner typically sends step by step directions on how to set it up on Facebook Busienss Manager. 

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