Emma Diaries: Behind The Scenes of a Brand Trip

In this episode, I’m pulling back the curtain on what it’s actually like to go on a brand trip as a content creator. Fresh off two recent trips—Tokyo with Alaska Airlines x Hawaiian Airlines and a 9-day adventure through Peru with Intrepid Travel—I’m answering your most-asked questions submitted via Threads.

We’re diving into:

• What is a brand trip—and the difference between paid and gifted partnerships
• How I find out about these opportunities (and how you can too!)
• How to pitch yourself and position your brand to stand out
• What brands typically expect in terms of deliverables
• How much flexibility you really have with the itinerary
• If you can bring a plus one or request flight upgrades
• And what it takes to get invited again

Whether you’ve been dreaming of your first brand trip or want to land higher-caliber collaborations, this episode is packed with real-life insights to help you navigate and prepare for your own travel partnerships.

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