1. EachPod

Business by the Book

Author
Craig Owens and Greg Heeres
Published
Fri 18 Jul 2025
Episode Link
https://maximize.libsyn.com/business-by-the-book

The multitude of books written about business and leadership is nearly incalculable. If you began reading now and did nothing else you could spend the rest of your life reading business books and still have many unread at the end of your life. Yet the wealth of knowledge contained within these books still pales in comparison to the insights provided to us by THE book—the Bible. In today’s episode Craig and Greg are happy to announce they are working on a new project called Business By The Book, which combines biblical insights with real-world applications.

Tune in to learn more, and keep an eye out for more information on where you can get your copy of the first book in this series.

Check out the video version of this episode

If you would like to learn more about Maximize’s leadership coaching head over to https://maximizeleadership.com and fill out the form at the bottom of the coaching page for more information on how a leadership coach can explode your growth.

In addition to leadership coaching, Greg is also a highly-sought M&A consultant. Before you sell your business or purchase a new business, visit our website to find out how Greg’s expertise can help you. You can also read more about his thoughts in this area in his new book The Business Baton.

Craig is a pastor, author, podcaster, and blogger. Head over to https://craigtowens.com to find all of his content.

[0:00] Introduction 

[0:40] Craig and Greg are working on a project that they are so excited to be doing! 

[1:50] We cover all the “boxes” on a corporate flowchart with this project. We start with the CEO box. 

[3:56] The guys have been working as leadership coaches before there even was such a term. 

[5:34] Craig will be writing from the Bible side and Greg will be writing from the business side in all of these books. 

[8:21] If you are the point leader in your organization, you need to go first in reading this book and getting copies for others. 

[9:10] We need your help for future books in this series.

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