Robinson-Patman Compliance in the Age of Shoppable Media

The CPG Guys are joined in this episode by Brandon Nutter, co Founder and CTO of Ampd, which connects Google Ads directly to the world’s largest marketplaces like Amazon and turn incremental revenue all the way up, and Steve Pet, Antitrust Associate at Gibson, Dunn & Crutcher LLP.

Find Brandon Nutter on LinkedIn at: https://www.linkedin.com/in/brandonnutter/
Find Steve Pet on LinkedIn at: https://www.linkedin.com/in/steve-pet-22b12040/
Find Ampd online at: https://www.ampd.io/

Brandon & Steve answer these questions:

1. What is the RPA policy and why does it hold brands back in your observation? Is it a ‘where to buy’ challenge?
2. We’d love to learn how RPA came about and how often do you encounter it in the law practice? Is it a big deal or not? Have you seen it enforced?
3. We have a new administration and it’s clear they are moving aggressively on removing business barriers. What are you guys anticipating?
4. In your observation, what do CPG brands do today to stay compliant? Does this compliance then destroy ‘where to buy’ as an intent to help the consumer know promotional offers?
5. Let’s stay on the theme of where to buy. What is it then ideal for and what is it not ideal for? Can I have both of you respond to that – Steve you first?
6. Any case studies recently that you can share from personal experiences?
7. Since this is a misunderstood topic, how is Ampd’s platform help in this space? Why should a brand invest with you to overcome this challenge? What is then the advantage of sending closed loop traffic directly to retailers? Is first party data then lost as only retail will have it?
8. How can a brand be RPA compliant? What is your outlook and closing advice on this topic?

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