The Courageous Podcast Episode #9: Katie Babineau (Global Head of Marketing at Snap Inc)

2:35 - Getting The Band Back Together For One Podcast

5:00 - Describing her versatile roles to today

5:22 - Driven by curiosity and challenge

7:20 - Katie's Objective: Work on Global brands from San Diego

8:17 - Relationships matter

9:32 - Katie explains her time at GoPro

11:06 -Katie's "up and down" relationship with San Diego

13:57- Making the jump to Snap

15:20 - Snap: a leader in vertical content

17:06 - Gen Z  on Snap -- especially during Covid

18:29- Katie shares that Snap is driven by their values

19:10 - Snap values: Smart. Kind. Creative.

22:47 - Katie discusses Snap's current growth mode

24:15 - The perks of starting on the same day as your boss: Kenneth Mitchell

26:06 - What to do when you don't know...

27:09 - Having A Curious Mindset

28:15 - Good results are contagious

28:32 - It becomes a winning game

29:06 - What advice would Katie 3.0 give Katie 1.0?

30:51 - A mind shift: having a plan to staying present

31:43 - Working on a brand she believes is everything...

33:48 - Consumer's don't have time for marketing BS

34:50 - Katie discusses Tik Tok

37:26 - The business value of AR

39:03 - Leading with transparency