Show Notes:
4:39 - ServPro's Time to shine (during Quarantine)
5:32 On the front line cleaning up the crisis
7:19Getting Calls To Clean Up Covid
8:07 The Courage to Suggest a Pivot (6 weeks into his new job)
8:35 We Serve Up A Different Title For ServPro's CMO
9:27 Launching "Certified ServPro Clean"
10:29 With Covid, it isn't about what you can see; it's what you can't see
11:34 Attacking Covid with The 3Cs
12:30 The difference betwen 1) the emergency clean, 2) the proactive "reduce the spread of Covid" clean
14:05 Never Stop Listening
16:42 The Courageous Cleaning Teams In The Field
17:59 "This is a Villain You Can't See"
19:29 The importance of the C-Suite having opens lines of communication
19:47 This is Our Time
21:54 Did Michael Make Believers or Fake Believers?
24:07 The #1 Priority for CEO's: Keeping physical premises safe
25:46 Building Internal Trust
33:19 Navigating United Healthcare
38:03 Why Not You. Why Not Now.
39:12 Putting what he calls "the trifecta" in play
40:07 Trifecta: Do Good Work. Get Compensated for doing so. Expand the brand (all at the same time).
42:57 Making the world a bit better -- especially when that means spending time away from your family.
44:54 Courage Breeds Courage