The Courageous Podcast Episode #35: Julian Cole (Strategist / Founder Planning Dirty Academy)

4:00 - Background on Julian

5:02 - Moving back to the land down under

5:34 - The path to entrepreneurship

7:50 - What is account planning and why is it important?

9:36 - Looking through the consumers eyes

10:57 - An example of insight and strategy

13:08 - Relaunching PS4 and the opportunity

16:25 - Process from problem to insight to solution

21:57 - Subjectivity and getting past the right and wrong answer - the creative leap and connecting the dots

24:11 - Hallways over boardrooms - a coalition

26:31 - socializing an idea

27:35 - 50 % of the job is the craft and 50% of the job is the diplomacy

31:55 - Underestimated the amount of work necessary to run the academy

37:46 - Breaking away from the institutional knowledge

40:14 - Key ingredients to change

41:17 - Julian's definition of courage

42:55 - The cost of courage

43:52 - The RICK model

48:36 - Tying the idea back to the strategy