The Courageous Podcast Episode #22: Bryant Brennan (Peloton) + Jason Harris (Mekanism)

3:41 - Jason Harris shares some background on Mekanism

5:10 - Bryant Brennan discusses the role his team plays at Peloton

6:07 - What business is Peloton in? Fitness? Self Improvement? Tech?

7:44 - Peloton's investment in Emmy-winning producers to make the class experience top notch for members.

9:23 - We discuss the freedom the Instructors have designing their rides

11:09 - Jason discusses the beginning of the Mekanism + Peloton partnership

12:07- Jason discusses the importance of the growing Peloton community

12:28 - Peloton internal ethos: members first

13:47 - Jason shares how important culture was to the creation of Mekanism

15:44 - The future of brand-agency relationship is happening now with Peloton-Mekanism.

17:32 - Bryant shares, "There's a lot of confidence in what Mekanism brings to the table in how we collaborate together."

18:45 - Bryant shares the importance of having a creative partner integrated in all facets of the business right down to the KPIs.

20:35 - Jason discusses the impact of Covid and the urgent importance of performance marketing today

21:10 - As the soul guy, does Jason worry if we're going to lose soul in the work because of performance analytics.

23:23 - Bryant talks about the need to embed creative leadership across the teams

24:07 - Bryant: "A community built around community, performance has to have soul to it."

27:44 - Jason shares the pivot to feature real stories of the Peloton community

29:58 - How Peloton uses other platforms like Facebook to grow the community

31:52 - Bryant discusses the Beyonce partnership

33:24 - What's the most courageous move each has seen at their organizations

35:59 - Bryant shares a personal moment of courage

38:07 - Jason shares a moment of courage for Mekanism with Obama/Biden campaign

40:00 - Jason shares how writing his book was a time he needed courage

41:03 - "Anytime you do something and you put yourself out there, you have to step off the ledge. And it's scary" - Jason Harris

42:14 - Bryant and Jason's respond to 3 Business Haikus.

46:25 - "Culture trumps currency. If you invest in culture, profit will come." - Jason Harris

47:56 - "If you don't believe in what you're doing, the results aren't going to be good." - Bryant Brennan