How Aesthetics Become a Strategic Edge

In this episode of The Courage to Live a Big Life, I take you on a journey through the artful streets of Paris, where beauty is more than surface polish; it's a strategic language of connection and value. I share how the French revere design not just as decoration but as an essential part of storytelling, emotional resonance, and building loyalty.

I'll show you how to harness the power of aesthetics in your work by designing from emotion, layering senses, and treating beauty as a strategic tool. Whether building a product, launching a brand, or shaping a space, I’ll inspire you to embed beauty into your core mindset, creating experiences people love and remember. Tune in to learn how to give your work a competitive edge with the power of aesthetics. 

Episode Transcript: https://tinyurl.com/33rf6k3y