Standing Out in a Cluttered Market

In episode 9, we're exploring what it means to cut through the noise in a cluttered marketplace. Karen Bailey is sharing some of the steps she uses in her business to help organizations uncover their unique value and then differentiate themselves in their industry. 

Here are a couple of the steps outlined in this episode: 

• Conduct a competitive audit to get familiar with the messaging in your niche.
• Let go of the language that is overused.
• Get clear about your purpose.
• Build consistency.
• Be authentic.
• Prove your purpose and close any gaps that may exist.

Take the Purpose Quiz! 

Are you curious about whether your business is aligned around its purpose? Would you like to know where your business might be out of alignment or what you could do to weave your purpose through your organization? Yes? Then, take The Purpose Quiz. You can download the quiz here. 

Need a Speaker? 

Looking for a speaker for your next professional development event, retreat or conference?  Let's chat. As host of The Corporate Purpose Podcast, Karen Bailey also speaks and guest lectures about purposeful business and the changing business landscape. Her focus is on sharing what is means to activate your purpose. In the following presentation, Karen will explore what is purpose and why does it matter today. She will also walk participants through the steps they can take to create a business culture aligned around its purpose:

• Putting your Purpose into Practice
• Building a Purpose-Driven Culture

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Are you curious about building a purpose-driven business? Are you a business leader who is choosing to use your business your business for good? Or, do you just want to know a little more about this thing called purpose?  

If you answered yes to any of these questions, then you're in the right place. Be sure to subscribe to the podcast, so you don't miss an episode. You may also consider signing up for our newsletter or connecting with us on Twitter, Instagram or LinkedIn.  

Please also consider sharing this podcast with a friend or colleague to support us in our goal to help more leaders use their business for good.