Looking Ahead: Purpose and GenZ with Mary Sterenberg

In this episode, Mary Sterenberg joins the show for a discussion about purpose and GenZ.  During the conversation, Mary references a few studies we both reviewed before the interview. You can find them below: 

• McKinsey & Company: ‘True Gen’: Generation Z and its Implications for Companies
• LinkedIn Business Blog: 6 Gen Z Traits You Need to Know to Attract, Hire, and Retain Them

This episode includes a thoughtful discussion about: 

• The habits and beliefs of GenZ
• The expectations they have for brands around purpose, sustainability and DEI
• The balance between 'digital connectedness' and  an in person dialogue
• Return to work, recruiting and the influence of a diverse university experience
• The effects of COVID: adaptability, resilience and gratitude
• Looking beyond professional experience to identify top talent
• Leadership and the future of purposeful business

Lastly, during the episode, Karen cites the following quote from Peter McGuinness, the President and Chief Operating Officer at Chobani: "The leaders of tomorrow more and more recognize that having a strong mind and a big heart is where you need to be."

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Are you curious about building a purpose-driven business? Are you a business leader who is choosing to use your business to create a positive impact on those around you? Or, do you just want to know a little more about this thing called purpose?  

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