Breaking Down the Myths about Purpose

In episode 12, Karen Bailey breaks down five common myths about corporate purpose. She shares some of the early feedback she received when she launched the blog, Purpose Greater Than Profit, and comments from well-meaning critics. Karen challenges business leaders who may thinking that purpose doesn't apply to their business and why purpose is about far more than marketing. She also encourages leaders to 'flip the lens' when it comes to the cost of purpose.  

You can learn about the statements on the purpose of a business from The World Economic Forum and the Business Roundtable: here. Karen also references Episode 11: Building a Compelling ESG Program. 

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Is your purpose clear? 

Try taking  The Purpose Quiz. Answer a few short questions and then scroll through the results to see how you did and for tips on where you could better align your business around its purpose. You can also learn more about purpose at www.aligndonpurpose.com. 

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