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The Corporate Purpose Podcast - Podcast

The Corporate Purpose Podcast

Introducing The Corporate Purpose, a new podcast for business leaders who are rewriting the rules of business. Today, 94% of global consumers expect a brand to have a clear purpose, and 85% of CEOs say they are more likely to recommend a business with a strong purpose to others. This podcast is about the changing business landscape and breaking down what it means to build and grow a business with a clear purpose. Hosted by Karen Bailey, the founder of Alignd on Purpose, The Corporate Purpose is for anyone who has a desire to transform the way you're doing business.

Visit www.thecorporatepurposepodcast.com to learn more.

Marketing Leadership Business Management Purpose
Update frequency
every 9 days
Average duration
20 minutes
Episodes
33
Years Active
2021 - 2022
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Grabbing Your Customer's Attention with Siena Dexter

Grabbing Your Customer's Attention with Siena Dexter

Siena Dexter, Director of Strategy at SmashBrand, joins the podcast to talk about purpose and consumer behavior. In this episode, she explains how we can connect with our audiences and grab their att…

00:34:02  |   Mon 24 Oct 2022
Taking Collective Action on Racial and Gender Equity

Taking Collective Action on Racial and Gender Equity

Part of building a purpose-driven business is building a diverse and equitable business.  Dr. Beth Livingston, associate professor of management and entrepreneurship at the University of Iowa's Tippe…

00:37:54  |   Mon 10 Oct 2022
Linking Purpose and ESG with HubSpot's Yogesh Chauhan

Linking Purpose and ESG with HubSpot's Yogesh Chauhan

Yogesh Chauhan, the director of ESG, at HubSpot joins the podcast to talk about the company's ESG program and how the organization has linked it to their purpose. Throughout the episode, Yogesh speak…

00:36:28  |   Mon 26 Sep 2022
Relationship-building and Risk-taking with Stephanie Hanna

Relationship-building and Risk-taking with Stephanie Hanna

Stephanie Hanna is the founder of The Other 85 and co-host of the Capture Your Confidence podcast. In this episode, we talk about purpose-driven leadership and the power of relationship building. 

Loo…

00:30:16  |   Mon 12 Sep 2022
Social Entrepreneurship and Social Media with Heide Rembold

Social Entrepreneurship and Social Media with Heide Rembold

Heide Rembold is a Columbus, Ohio-based social entrepreneur. She is the founder of Conscious Columbus, where she will soon be launching the 2022 Conscious Compass. The Compass is a directory of socia…

00:22:22  |   Mon 29 Aug 2022
Navigating Disruption and Burnout with Bill Fournet

Navigating Disruption and Burnout with Bill Fournet

 In this episode, Bill Fournet, the CEO of Persimmon Group, looks at the transformational state of business today and what we can do as leaders to help our teams and our companies navigate through di…

00:40:36  |   Mon 15 Aug 2022
Building a Purpose-led Team Culture with Stephan Vincent

Building a Purpose-led Team Culture with Stephan Vincent

Stephan Vincent, the Senior Director of Workplace Experience at Life Guides, joins the podcast to discuss culture-building and human experience. In this episode, Stephan shares his formula for what i…

00:31:22  |   Mon 01 Aug 2022
Exploring Purpose in the Metaverse

Exploring Purpose in the Metaverse

Dr. Elaine Young, professor of digital marketing at Champlain College in Burlington, Vermont, returns to the podcast to talk about a new class she's teaching about the Metaverse. In an effort to bett…

00:19:49  |   Mon 13 Jun 2022
Exploring Brand Activism and Advocacy with Dr. Elaine Young

Exploring Brand Activism and Advocacy with Dr. Elaine Young

In episode 24, Dr. Elaine Young, professor of digital marketing at Champlain College in Burlington, Vermont, joins the podcast to explore brand activism and brand advocacy. Together, we discuss: 

  • What…
00:28:12  |   Mon 16 May 2022
Flipping the Script on Accountability

Flipping the Script on Accountability

Michael Lennington and Brian Moran are the best-selling authors of The 12-week Year: Get More Done in 12 Weeks than Others Do in 12 Months and experts in productivity and culture-building. They recen…

00:33:11  |   Tue 05 Apr 2022
Nurturing Authentic Leadership with Bonnie Hagemann

Nurturing Authentic Leadership with Bonnie Hagemann

Bonnie Hagemann, leadership expert, CEO and author, joins the podcast to discuss what she's learned about authentic leadership and the growing network of women supporting each other on their rise to …

00:30:57  |   Mon 21 Mar 2022
A Mindful Approach to Business

A Mindful Approach to Business

Jason Garvale, the founder of Begin Within Strategy, joins the podcast to discuss a more intentional way to build your business. Jason shares about discovering mindfulness and how he was able to inco…

00:31:21  |   Mon 07 Mar 2022
Purpose...Employees...ESG...Climate Risk

Purpose...Employees...ESG...Climate Risk

In episode 20, Karen Bailey sits down with Carol Nolan Drake, the founder and CEO of Carlow Consulting, to discuss Larry Fink's annual Letter to CEOs. Larry Fink is the Founder, Chairman and CEO of B…

00:27:04  |   Mon 21 Feb 2022
The State of Hiring with Evan Sohn

The State of Hiring with Evan Sohn

Evan Sohn is the chairman and CEO of recruiter.com (NASDAQ: RCRT) and speaks to the current trends transforming the hiring the process today. Evan joins the podcast to share a State of the Current Hi…

00:36:44  |   Mon 07 Feb 2022
Season Two Guest Preview

Season Two Guest Preview

In this episode, Karen Bailey walks through some of the new guests and topics who will be joining the podcast in season two. To kick things off, Evan Sohn, Chairman and CEO of recruiter.com, joins us…

00:05:57  |   Mon 31 Jan 2022
Purposeful Strategic Planning

Purposeful Strategic Planning

This week, we are wrapping up season one with a look at the strategic planning process and ways we can incorporate our purpose into the process. Karen Bailey offers tips and ideas for making meaningf…

00:11:22  |   Mon 25 Oct 2021
The Art of Listening

The Art of Listening

We've talked quite a bit on the podcast about clarity and communication, but haven't yet discussed the importance of listening. So, this week, we're devoting an entire episode to listening. Listening…

00:11:07  |   Mon 18 Oct 2021
Writing Better Website Copy

Writing Better Website Copy

As a great follow up to Episode 14: Communicating Your Purpose, Karen Bailey explores how we can build purpose into our websites. Karen is sharing some practical, hands-on advice for weaving your pur…

00:08:30  |   Mon 11 Oct 2021
Communicating Your Purpose

Communicating Your Purpose

In this episode, Karen Bailey explores the value of communicating your purpose and shares a variety of tips and tools for anyone interested in building and growing their business on purpose.  Karen e…

00:10:24  |   Mon 04 Oct 2021
How Purpose Creates Value in Your Business

How Purpose Creates Value in Your Business

Knowing your brand purpose can be your company's secret weapon. Purpose helps you differentiate yourself from your peers, streamline your sales and marketing efforts and enhance more consistent and m…

00:12:38  |   Mon 27 Sep 2021
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