Introducing The Corporate Purpose, a new podcast for business leaders who are rewriting the rules of business. Today, 94% of global consumers expect a brand to have a clear purpose, and 85% of CEOs say they are more likely to recommend a business with a strong purpose to others. This podcast is about the changing business landscape and breaking down what it means to build and grow a business with a clear purpose. Hosted by Karen Bailey, the founder of Alignd on Purpose, The Corporate Purpose is for anyone who has a desire to transform the way you're doing business.
Visit www.thecorporatepurposepodcast.com to learn more.
Siena Dexter, Director of Strategy at SmashBrand, joins the podcast to talk about purpose and consumer behavior. In this episode, she explains how we can connect with our audiences and grab their att…
Part of building a purpose-driven business is building a diverse and equitable business. Dr. Beth Livingston, associate professor of management and entrepreneurship at the University of Iowa's Tippe…
Yogesh Chauhan, the director of ESG, at HubSpot joins the podcast to talk about the company's ESG program and how the organization has linked it to their purpose. Throughout the episode, Yogesh speak…
Stephanie Hanna is the founder of The Other 85 and co-host of the Capture Your Confidence podcast. In this episode, we talk about purpose-driven leadership and the power of relationship building.
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Heide Rembold is a Columbus, Ohio-based social entrepreneur. She is the founder of Conscious Columbus, where she will soon be launching the 2022 Conscious Compass. The Compass is a directory of socia…
In this episode, Bill Fournet, the CEO of Persimmon Group, looks at the transformational state of business today and what we can do as leaders to help our teams and our companies navigate through di…
Stephan Vincent, the Senior Director of Workplace Experience at Life Guides, joins the podcast to discuss culture-building and human experience. In this episode, Stephan shares his formula for what i…
Dr. Elaine Young, professor of digital marketing at Champlain College in Burlington, Vermont, returns to the podcast to talk about a new class she's teaching about the Metaverse. In an effort to bett…
In episode 24, Dr. Elaine Young, professor of digital marketing at Champlain College in Burlington, Vermont, joins the podcast to explore brand activism and brand advocacy. Together, we discuss:
Michael Lennington and Brian Moran are the best-selling authors of The 12-week Year: Get More Done in 12 Weeks than Others Do in 12 Months and experts in productivity and culture-building. They recen…
Bonnie Hagemann, leadership expert, CEO and author, joins the podcast to discuss what she's learned about authentic leadership and the growing network of women supporting each other on their rise to …
Jason Garvale, the founder of Begin Within Strategy, joins the podcast to discuss a more intentional way to build your business. Jason shares about discovering mindfulness and how he was able to inco…
In episode 20, Karen Bailey sits down with Carol Nolan Drake, the founder and CEO of Carlow Consulting, to discuss Larry Fink's annual Letter to CEOs. Larry Fink is the Founder, Chairman and CEO of B…
Evan Sohn is the chairman and CEO of recruiter.com (NASDAQ: RCRT) and speaks to the current trends transforming the hiring the process today. Evan joins the podcast to share a State of the Current Hi…
In this episode, Karen Bailey walks through some of the new guests and topics who will be joining the podcast in season two. To kick things off, Evan Sohn, Chairman and CEO of recruiter.com, joins us…
This week, we are wrapping up season one with a look at the strategic planning process and ways we can incorporate our purpose into the process. Karen Bailey offers tips and ideas for making meaningf…
We've talked quite a bit on the podcast about clarity and communication, but haven't yet discussed the importance of listening. So, this week, we're devoting an entire episode to listening. Listening…
As a great follow up to Episode 14: Communicating Your Purpose, Karen Bailey explores how we can build purpose into our websites. Karen is sharing some practical, hands-on advice for weaving your pur…
In this episode, Karen Bailey explores the value of communicating your purpose and shares a variety of tips and tools for anyone interested in building and growing their business on purpose. Karen e…
Knowing your brand purpose can be your company's secret weapon. Purpose helps you differentiate yourself from your peers, streamline your sales and marketing efforts and enhance more consistent and m…