Hi guys, welcome to a new mini-series on The Coop where I'll be exploring new topics in each episode that I've dedicated a lot of time to thinking and analysing about over the years. Today's episode is focused around popularity and how I've come to the conclusion that it's nothing but a psychological act based on someone else's insecurity. In no ways is this targeted at anyone, it's very much a generalised thought I've had! Enjoy :)