How to Write Marketing Copy that Converts - with Sarah Stockdale, Founder and CEO, Growclass

We're talking about growth today - with a true expert in the subject, Sarah Stockdale, Founder and CEO of Growclass. Biggest takeaway: it's Not About You.

Get in the mind of your customer and you'll create emails, popups, website copy that converts.

Sarah shares a download on Conversion Copy, including:

• Her copy makeover for Canada's weighted blanket; preview - "scrolling when you wish you were sleeping?"
• Why you can only talk to one person at a time
• How to channel your inner Glinda the good witch to solve your customer's problem
• A live teardown of a retail website
• What questions to ask when writing your marketing copy
• How to place your customer back in the moment that they experienced the problem
• Opportunities to improve your onsite copy and shopping experience
• Why "buy now" buttons might not work

Host: Erik Christiansen - https://www.linkedin.com/in/erikc/

Guest: Sarah Stockdale - https://www.linkedin.com/in/sarahstockdale/

Growclass: https://www.growclass.co/