DTC Digital Marketing Strategy: Constant Testing & Optimization - with Will Griffin, Director of Digital Marketing & Ecommerce at Sophistiplate

In this special *CROSSOVER* episode of "The Conversion Show" podcast, we're sharing an episode of Show Me Your Tech Stack, where Erik sits down with Will Griffin, Director of Digital Marketing & Ecommerce at Sophistiplate, a unique, disposable dinnerware brand.

The conversation revolves around the role of digital marketers and e-commerce managers in driving the success of a business, and Will's recipe for scalable growth with a small marketing team.

Key topics discussed:

• Challenges of building a DTC retail side of the business from scratch
• The importance of tracking and optimizing your digital marketing strategy
• Making the checkout process as frictionless as possible.
• The impact of the iOS update on retargeting and audience building strategies
• Managing a tech stack - and the many struggles that come with this
• Discovering new apps and learning from other retailers
• The future of influencer marketing

Host: Erik Christiansen - https://www.linkedin.com/in/erikc/

Guest: Will Griffin - https://www.linkedin.com/in/will-griffin-63b64527/

Justuno: https://www.justuno.com/

Sophistiplate: https://www.sophistiplate.com/

Show Me Your Tech Stack: https://youtu.be/lgYx6U17bfI