What Is Lost IS Budget in Google Ads? (3-Mins to Know If You Should Spend More)

🔥 This is the fastest, most affordable way to get your next 10 sales from SEO and Google Ads:https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2If you’ve ever seen Lost IS (budget) in your Google Ads dashboard and wondered what it means, I’ll explain it simply in this video. Lost IS (budget) refers to the percentage of time your ads weren’t shown because your budget was too low. I’ll show you how to find it, why it happens, and what to do about it.🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the right customers, let’s chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/Frequently Asked Questions:What does Lost IS (budget) mean in Google Ads?It stands for “Lost Impression Share due to Budget,” which indicates the percentage of time your ads didn’t show because your budget ran out.Why is Lost IS (budget) important?It shows whether your ads could reach more people if you increased your daily budget, which affects the performance of your ads.How can I reduce my Lost IS (budget)?You can reduce it by increasing your campaign budget, optimising targeting, or improving ad efficiency to get more value per click.Does increasing my daily budget solve Lost IS (budget)?It helps, but you should also see if your campaign is well-optimized before raising costs.What is considered a high Lost IS (budget)?Anything consistently above 20–30% could mean your ads are missing significant opportunities.