What Is Impression Share in Google Ads? (3 Ways to Improve It Fast)

🔥 The Conversion Clinic is the fastest way to turn Google Ads & SEO into your #1 revenue maker: https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2Impression share shows you the percentage of times your ads were displayed compared to the total number of chances they could’ve appeared. We’ll go over how it’s calculated, what factors affect it - such as budget, bids, and competition - and how to use this metric to improve your campaign’s ROI.

Search impression share is (impressions you got / total eligible impressions) * 100

Search top impression share is the same thing but just for the slots above the search results.

Search absolute impression share is specifically for that very first paid spot.

By “auctions”, I mean eligible impressions.
Skip to Section:00:00 What is Impression Share01:29 How to Understand Impression Share in your Campaign02:25 3 Ways to Improve your Impression ShareFrequently Asked Questions:What is impression share in Google Ads?Impression share tells you how often your ads are shown compared to the total number of times they could have been shown. It’s displayed as a percentage and helps you understand how visible your ads are in search or display results.How is impression share calculated?Impression share is calculated by dividing the number of impressions your ads receive by the total eligible impressions (opportunities your ad could’ve been shown). For example, if your ad appears 50 times out of 100 chances, your impression share is 50%.Why is impression share important in Google Ads?It helps you measure the reach and effectiveness of your ads. A high impression share means your ads are appearing frequently, while a low impression share indicates missed opportunities due to budget limits, competition, or low bids.What affects impression share?Factors like your budget, bid strategy, ad rank, competition, and quality score can influence your impression share. For example, if your budget runs out early in the day, you’ll miss impressions, lowering your share.How can I improve my impression share?To improve impression share, you can increase your daily budget, raise your bids, improve your ad quality, or target less competitive keywords. It’s all about ensuring your ads are more competitive in auctions.