What Are Sitelinks in Google Ads? (Increase CTR by 20%)

Sitelinks in Google Ads are extra links that show up below your main ad, taking people to different pages on your website. They help users find what they need faster, whether it’s pricing, contact info, or a discount. By using sitelinks, you can make your ads bigger, more relevant, and improve your click-through rate by up to 20%.

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Google Ads Sitelinks Documentation: https://support.google.com/google-ads/answer/11394461

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00:00 What are Google Ads Sitelinks

01:06 How to Create Clickable Sitelinks

02:22 When Google Automatically Adds Sitelinks

Frequently Asked Questions:

What are sitelinks in Google Ads?

Sitelinks are additional links that appear below your Google Search ad, directing users to different parts of your website. They help people navigate faster and make your ad take up more space, improving visibility and CTR.

How do sitelinks improve CTR?

Sitelinks give users more options to click on, making ads more useful and engaging. They also make your ad bigger, increasing the chances of people clicking compared to a standard text ad.

Are sitelinks free in Google Ads?

Yes, sitelinks don’t cost extra to add, but you’re charged the same cost-per-click (CPC) as a regular ad when someone clicks on them. If a user clicks multiple sitelinks, you’ll only be charged once per impression.

How many sitelinks can I add?

Google allows up to 8 sitelinks, but only 2 to 6 may show depending on the ad’s position and device. Mobile ads usually show fewer sitelinks than desktop ads.

Do sitelinks affect Quality Score?

Not directly, but they can improve CTR, which is a key factor in Ad Rank and Quality Score. Higher CTR means better ad performance, which can lower your cost per click over time.