SEO vs. Google Ads: How to Know Which One Will Grow Your Business Faster | EP 14

Should you be focused on improving your SEO or optimising Google Ads?

In this video, we’ll explore the strengths and drawbacks of each, breaking down how SEO helps you build long-term organic traffic, while Google Ads offers a faster, paid approach to visibility. You’ll get an overview of when it’s best to incorporate each strategy based on your budget, goals, and how quickly you want to see results. By the end, you’ll understand which option (or maybe even a blend of both) can be most effective for your business.

👉 WATCH NEXT - 3 Reasons You’re NOT Ranking on Google (and how to fix it): https://www.youtube.com/watch?v=_ZGuaQe_A_M

Skip to Section:

00:00 Introduction

00:41 Benefit of Google Ads

05:14 Is Google Ads Right for Local Service Businesses?

06:08 Is Google Ads Right for E-Commerce Businesses?

07:14 Is Google Ads Right for B2B Service Businesses?

08:40 Tips for Running Google Ads

10:22 Tips for Running SEO

12:19 How to Decide Between SEO and Google Ads

Frequently Asked Questions:

What’s the difference between SEO and Google Ads?

SEO focuses on improving your site’s organic rankings in search engines, which can take time but brings sustainable, free traffic. Google Ads, on the other hand, is paid advertising, which can get your site to the top of search results instantly but at a cost per click.

Which is better for quick results: SEO or Google Ads?

Google Ads is ideal for quick visibility since you can start appearing in search results almost immediately once your ad is set up. SEO takes longer to build up as it depends on content and backlinks to improve organic rankings gradually.

Can SEO and Google Ads work together?

Yes! Many businesses use both to maximise reach. Google Ads can drive immediate traffic while SEO builds up your long-term presence. This combination can balance your marketing strategy, especially when you need both quick wins and sustainable growth.

Which is cheaper: SEO or Google Ads?

SEO often has a lower ongoing cost if you do it yourself or have an in-house team, as it focuses on organic reach. Google Ads can be pricier, as you pay each time someone clicks on your ad, but it can also drive immediate leads, which might justify the cost depending on your goals.

How long does SEO take to show results?

SEO typically takes 3-12 months to see noticeable results, but this varies depending on competition, the quality of your content, and your SEO efforts. Unlike Google Ads, SEO is more about gradual growth than immediate returns.

What type of keywords should I use for SEO vs. Google Ads?

For SEO, focus on long-tail keywords that align with what your audience is searching for naturally. With Google Ads, you can target high-converting, competitive keywords and adjust based on ad performance to optimise your ROI.