Max Clicks vs Max Conversions (3 Examples to Help You Decide... Backed by $53M Results)

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Trying to decide between Max Clicks and Max Conversions in Google Ads? I’ll talk about the differences and explain when to use each bidding strategy. Whether you’re looking to get sales fast or optimize for leads and sales, you’ll learn how each strategy impacts performance and ad budget.

WhatConverts (mentioned in video): https://www.whatconverts.com/?pscd=partners.whatconverts.com&ps_partner_key=am9zaWFocm9jaGU0NTQ1&pscd=partners.whatconverts.com&ps_partner_key=am9zaWFocm9jaGU0NTQ1&ps_xid=4xw61JqkdKcBea&gsxid=4xw61JqkdKcBea&gspk=am9zaWFocm9jaGU0NTQ1

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Frequently Asked Questions:

What is Maximize Clicks in Google Ads?

It’s an automated bidding strategy that tries to get as many clicks as possible within your ad budget.

What is Maximize Conversions in Google Ads?

It’s an automated bidding strategy that aims to get the most conversions, like leads or sales, for your ad budget.

When should I switch to Maximize Conversions?

Once you’ve tracked at least 15 to 30 conversions, Maximize Conversions can get you better results.

Which strategy is better for new campaigns?

Maximize Clicks is often better for new campaigns with no conversion data yet.

Do these strategies affect ad placement?

Bidding strategies can affect where your ads show. Max Clicks might favor cheaper placements, while Max Conversions might prioritize placements likely to convert.