How to Set Up PMax for Your Top 20% Bestsellers (Stop Wasting Google Ads Budget)

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In this video, you’ll learn exactly how to set up a Performance Max campaign focused on your top 20% bestselling products. We’ll walk through how to segment your products and structure your asset groups for maximum return.

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Frequently Asked Questions:

What is a Performance Max campaign?

A Performance Max campaign is a goal-based Google Ads campaign that uses machine learning to serve ads across all Google networks using a single campaign.

Why should I focus on my top 20% bestselling products?

The top 20% of products typically generate 80% of your revenue, so focusing ad spend on them usually yields the highest return.

Do I need a product feed to run a Performance Max campaign

Yes, a product feed is great for eCommerce Performance Max campaigns, as it provides Google with product data for Shopping ads.
How do I identify my top 20% products?

You can look at your sales data in Shopify and sort products by revenue over the last 30 or 90 days.