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Let’s talk about how to choose simple, clear file names for your images and why that actually matters for Google. I’ll also show how to write alt text that’s useful - not filled with keywords, but still helps your images show up in search.
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Frequently Asked Questions:
What’s the best way to name images for SEO?
Use clear, descriptive file names that explain what the image is. Keep it short, lowercase, and use hyphens instead of spaces (such as, red-running-shoes). You only need to describe the image simply.
How does alt text help with SEO?
Alt text improves accessibility for people using screen readers. It also tells Google what your image is about, which helps it show up in image search.
Should I use keywords in image file names?
Yes, but only if they make sense. If the keyword describes the image well, use it. Don’t just do it for no reason - Google’s smart enough to tell.
How long should alt text be?
Aim for one short sentence, around 125 characters or less. It should explain what’s in the image and how it relates to the page content.
Does image size or quality affect SEO too?
Yes, indirectly. If your images are too big and slow your site down, Google will notice. Always compress images without decreasing quality. Fast-loading images help with SEO and user experience.