How to Get High Converting Traffic with a $500 Google Ads Budget | EP 18

Is it possible to drive high converting traffic to your landing pages on a $500 ad budget?

I’ll walk you through setting realistic goals, picking the right keywords, and choosing the best campaign type to make every dollar of your ad budget count. You’ll learn how to optimise your bids, refine targeting, and measure performance effectively. Whether you’re new to Google Ads or want to stretch a small budget, this video is filled with practical tips to maximise your results.

Skip to Section:

00:00 Introduction

00:23 Step 1 - Breaking Down the Budget

02:16 Step 2 - Tighten your Targeting

03:15 Step 3 - Choosing the Right Keywords

04:39 Step 4 - Keeping a Simple Ad Structure

06:50 Step 5 - Use Psychology in your Ad Copy

07:51 Step 6 - Improving your Quality Score

08:57 Step 7 - Optimising your Landing Page

10:22 Step 8 - Ongoing Optimisation

Frequently Asked Questions:

Which Google Ads campaign type is best for driving traffic on a small budget?

A Search campaign is often the best choice for tight budgets, as it targets users actively searching for your product or service. Pair it with location and device targeting to refine your audience.

How do I find high-quality keywords for my Google Ads campaign?

Use tools like Google Keyword Planner or Ubersuggest to find keywords with high intent but lower competition. Focus on long-tail keywords related to your niche to keep costs low and attract the right audience.

What is the role of ad copy in a small-budget campaign?

Ad copy is crucial for attracting clicks. Make sure it speaks directly to your audience, highlights a clear benefit, and includes a strong call-to-action. Test a few versions to see what resonates best.

How can I optimise bids for better results on a limited budget?

Start with manual CPC or enhanced CPC bidding to control costs. Monitor keyword performance and adjust bids for high-performing terms. Avoid overbidding on broad keywords that might drain your budget.

What metrics should I focus on when running a $500 Google Ads campaign?

Keep an eye on CTR (Click-Through Rate), CPC (Cost Per Click), and Quality Score to ensure you’re getting value for your spend. Ultimately, monitor conversions to determine the campaign’s success.

How can I target the right audience with a small budget?

Use demographic and geographic targeting to narrow your focus. Layer audience targeting with keyword targeting to only show ads to people who are likely to convert.