Duplicating a campaign in Google Ads is a quick and easy way to save time, especially if you want to reuse settings from a successful campaign. In this video, I’ll show you how to copy a Google Ads campaign, adjust the settings, and launch it without messing up performance. Whether you’re running search, display, or shopping ads, this method will help you keep things consistent while testing new campaigns.
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HOW JOSIAH GOT HERE...
Some people study marketing. Others live it.
Josiah Roche has spent nearly 15 years building, scaling, and selling businesses. From launching a media startup as a teenager to growing an agency that helped generate over $100 million in client revenue, his journey is proof that real-world experience beats theory.
16: Founded GSR, a tech and gaming media site. Grew it to 50+ journalists and over a million visitors per year before selling it after four years.
Early 20s: Wrote for The Australia Times while launching and failing multiple businesses; each one sharpening his marketing and psychology expertise.
Mid-20s: Co-founded a marketing agency, scaled it in two years, and sold it at 25.
26: Founded JRR Marketing, a consulting firm now running for 5+ years.
Now: Host of The Conversion Clinic podcast, verified author on Amazon, teaches for free on this YouTube channel with 100K+ subscribers, and runs a small team at JRR Marketing.
Frequently Asked Questions:
Why would I want to duplicate a Google Ads campaign?
Duplicating a campaign saves time when you want to test new strategies without rebuilding everything from scratch. It’s useful for A/B testing, expanding to new locations, or reusing a successful campaign.
Will duplicating a campaign copy everything, including budgets and bids?
Yes, it copies settings like targeting, keywords, and ads. However, budgets and bids may need adjustments to fit your new campaign goals.
Does duplicating a campaign affect performance?
No, but running two identical campaigns can lead to internal competition. It’s best to change targeting or keywords to avoid overlap.
Will duplicated campaigns keep the same conversion tracking?
Yes, conversion tracking will remain the same as long as it’s set at the account level. If tracking is connected to specific campaign settings, double-check before launching.
Can I pause the original campaign after duplicating it?
Yes, if you’re making changes, pausing the original campaign can prevent unnecessary spending. Just make sure the new campaign is fully optimised before pausing the old one.