How to Create a Feed Only PMax Campaign (Full Setup in 5 Mins + 1 Setting to Disable)

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Let’s talk about how to create a Feed Only Performance Max Campaign in Google Ads. I’ll go over the campaign setup and key optimization strategies that help feed-only campaigns perform better. By the end, you’ll know exactly how to launch a feed only Performance Max campaign that is consistent and profitable.

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Frequently Asked Questions:

What is a Feed-Only Performance Max campaign?

A feed-only Performance Max campaign uses your product feed to power ads on Google’s network without requiring additional creative assets like headlines, images, or videos.

Why should I use a feed-only setup instead of a standard Performance Max campaign?

It gives you more control over ad creatives, prevents unwanted auto-generated ads, and focuses the campaign solely on shopping placements.

How is this different from Smart Shopping campaigns

Performance Max is the new version of Smart Shopping, with more automation, broader placements, and expanded audience targeting, but feed-only mimics the old Smart Shopping experience.
Can I still run search and shopping campaigns with feed-only Performance Max?

Yes, many businesses combine them to maximize reach and test performance differences.