How Outdated Content Is Keeping You Off Page 1 of Google (And When to Refresh) | EP 22

Here is how you can update your content in order to get on page 1 of Google.

You’ll learn how stale and out of date information impacts your SEO performance and what signs to watch for that signal it’s time to update. I also walk you through a simple process for refreshing old content to make it relevant again and boost your search rankings. Whether it’s updating keywords, tweaking meta descriptions, or improving readability, this video has practical tips to get your content’s SEO score higher.

👉 WATCH NEXT - How I Save 10+ Hours a Week on Internal Linking: https://www.youtube.com/watch?v=oCnczB6AKJk

Skip to Section:

00:00 Introduction

00:45 Impact of Outdated Content on your SEO Score

02:18 How to Find Outdated Content on your Website

04:09 Removing Pages vs Refreshing Pages

06:14 How to Refresh Content Effectively

12:22 How Often should You Update your Content

Frequently Asked Questions:

Why does outdated content hurt SEO rankings?

Outdated content can lose relevance because search engines prioritise fresh, accurate information. It often lacks updated keywords or current trends, making it less valuable to users and less likely to rank well on Google.

How do I know when it’s time to refresh content?

Look for declining traffic, outdated stats or references, or content that doesn’t match current keyword trends. Use tools like Google Analytics or Search Console to find performance drops.

What should I focus on when refreshing old content?

Update statistics, improve headlines, refine keywords, and ensure the structure is optimised for readability. Adding new insights, images, or links to relevant resources can also help.

Will refreshing content guarantee I move to page 1 on Google?

While it’s not a guarantee, refreshing outdated content can improve relevance and user engagement, which can positively impact rankings. Combined with other SEO strategies, it’s a strong step towards better visibility.

How often should I update my website’s content?

Evergreen topics may need updates every 12–18 months, while trending or industry-specific posts might require more frequent changes to stay relevant.

Can outdated content affect my website’s overall SEO?

Yes, old content with broken links, poor engagement, or outdated information can decrease your site’s authority, making it harder for all pages to show up on the first page of Google.